CREATIVE DIRECTOR / CREATIVE LEAD
Creative Director with over nineteen years of experience in conceptualization, management and delivery of product from beginning to end. Specializing in print media digital design, multimedia marketing and event management. Professionally trained and competent in a wide range of design software including Photoshop, Illustrator, InDesign, Lightroom, Elementor and WordPress. A photographer with a keen eye and great sense of balance. Working knowledge of Social Media Marketing and a strong track record of creating impactful visual communications that build brand identity and engage customers.
Stub Avenue/Online Ticketing Solution (2018-Present)
- Lead a small team of designers and developers in creating and implementing a wireframe UE/UI.
- Coordinated the work of freelance designers, consultants and vendors to meet all agreed-upon requirements.
- Responsible for leading branding efforts for the international market and successfully completed all client projects.
- Helped create a strong brand with end-to end design of the users’ journey and marketing.
Azalea Health Services/Woman Health Service (2018-2020)
- Responsible for leading and supervising a design team of graphic designers, web developers, and support personnel to create and develop the layout.
- Collaborated with the creative team to design and produce artwork to execute brand identity, voice, packaging, web design, and social strategy.
- Helped to reduce overall design costs by repurposing resources for online marketing (drop and drag programs).
Sunny Side Up/International Event Brand (2017-2020)
- Managed a small team of designers and external freelancers.
- Implemented a robust SEO to help increase the online audience market (regionally and internationally)
- Successfully increased brand awareness and market share that lead the brand to become internationally recognized.
Silent Morning Party/International Event Brand (2012-2020)
- Lead a small team of graphic designers, digital marketers to create and execute innovative marketing campaigns.
- Transformed brand into an internationally recognized brand by undertaking a successful rebranding through SEO, multimedia, and social media marketing.
- Increased profit for the brand to 75%.
Masters of Art, Communication Design
MOORE COLLEGE OF ART & DESIGN
Web Master Certification, Web Page Creation
Bachelor of Fine Arts, Electronic Studio, Graphic Design;
Minor – Photography