Hi, I’m

PETER
LASHLEY

CREATIVE DIRECTOR / CREATIVE LEAD

ABOUT ME

Creative Director with over nineteen years of experience in conceptualization, management and delivery of product from beginning to end. Specializing in print media digital design, multimedia marketing and event management. Professionally trained and competent in a wide range of design software including Photoshop, Illustrator, InDesign, Lightroom, Elementor and WordPress. A photographer with a keen eye and great sense of balance. Working knowledge of Social Media Marketing and a strong track record of creating impactful visual communications that build brand identity and engage customers.

SKILLS

photoshop
90%
illustrator
88%
indesign
80%
wordpress / elementor
85%
after effects
80%
Premiere pro
85%
Seo / google analytics
85%

STRENGTHS

Creativity
85%
reliability
90%
communication
80%
leadership
80%

EXPERIENCE

Creative Director
(2012- Present)
Digi Roots Design LLC

Stub Avenue/Online Ticketing Solution (2018-Present)

  • Lead a small team of designers and developers in creating and implementing a wireframe UE/UI.

  • Coordinated the work of freelance designers, consultants and vendors to meet all agreed-upon requirements.

  • Responsible for leading branding efforts for the international market and successfully completed all client projects.

  • Helped create a strong brand with end-to end design of the users’ journey and marketing.

Stubavenue.com

Azalea Health Services/Woman Health Service (2018-2020)

  • Responsible for leading and supervising a design team of graphic designers, web developers, and support personnel to create and develop the layout.

  • Collaborated with the creative team to design and produce artwork to execute brand identity, voice, packaging, web design, and social strategy.

  • Helped to reduce overall design costs by repurposing resources for online marketing (drop and drag programs).

Azaleahealthtt.com

Sunny Side Up/International Event Brand (2017-2020)

  • Managed a small team of designers and external freelancers.

  • Implemented a robust SEO to help increase the online audience market (regionally and internationally)
     
  • Successfully increased brand awareness and market share that lead the brand to become internationally recognized.

Sunnysideuptt.com 

Silent Morning Party/International Event Brand (2012-2020)

  • Lead a small team of graphic designers, digital marketers to create and execute innovative marketing campaigns.

  • Transformed brand into an internationally recognized brand by undertaking a successful rebranding through SEO, multimedia, and social media marketing.

  • Increased profit for the brand to 75%.

Silentmorningparty.com 

EDUCATION

JUNE 2018

PRATT UNIVERSITY

Masters of Art, Communication Design 

AUGUST 2002

MOORE COLLEGE OF ART & DESIGN

Web Master Certification, Web Page Creation   

MAY 2000

HOWARD UNIVERSITY

Bachelor of Fine Arts, Electronic Studio, Graphic Design;
Minor – Photography 

PORTFOLIO

VIDEO

CONTACT

P• 718-496-5903
E• [email protected]